VW Die Auto - International Women's Day
Agency: DDB
Client: VW
Aranypenge 2015: Outdoor category — Bronze
Golden Drum 2015: Outdoor category — Silver
Before Volkswagen killed ‘Das Auto’ in 2015, the slogan has been around for nearly a decade. The German car manufacturer respects tradition more than any other brand, so it was quite a big deal that they were willing to change their slogan to show their appreciation to women.
Our straightforward billboard campaign was running during International Women’s day in 2015 all over Hungary.
