McDonald's Maestro Wrap Wanda campaign
Agency: DDB
Client: McDonald's
Director/ DOP: Iván Vermes
Food stylist: Feri Urbányi
Production House: Focus Fox
Grading: Spájz Studio, Ádám Vándor
Insight: “If I eat fast food, I like special taste and fresh products, like a wrap. I don’t decide based on the price, I choose that one, which I desire the most. If I see some new offer, I always create an opportunity for the trial. If something has a high quality, I have to try it.”
At this concept we were focusing mainly on young adults, who like to eat wraps with chicken and are seeking for new experiences. They are interested in something more special, the high quality of the ingredients is a must for them. Eating a Maestro wrap is indulgence for them. So we wraped the story into a premium adventure with the help of all quality ingredients.
V/O
“Born of nature who also feels at home in the city. The light harmony of sun-dried tomatoes, crumbly chicken breast, garlic sauce and Italian cheese shavings, wrapped in a sun-dried tomato tortilla with basil. Maestro Wrap Wanda only in meki.”
