McDonald's Super Mcfreeze campaign
Agency: DDB
Client: McDonald's
Director/ DOP: Iván Vermes
Food stylist: Feri Urbányi
Production House: Focus Fox
Grading: Spájz Studio, Ádám Vándor
Insight: "I like the taste of Meki core desserts and I am a true ice-cream fan. If I see some new offer, I always create an opportunity for the trial. I love to try new type of desserts I cannot resist special, new, innovations. McDonald’s is clearly in my top choices when I crave for something sweet and special, I wish they would have something new!"
We took the advantage of this joyful and tasty looking innovation on SMF and we got mad about these tiny brown-white mixed crunchy chocholate balls and the juicy strawberry dressing. To gain even more visual impact we gave them space and we just let them move and spin around in the air without limits. Shooting was full of curiousity and very inspiring by these air dancing beauty moments.
V/O
“The new Super McFreeze has arrived, with a really crunchy surprise. White and milk chocolate balls meet with the well-known creamy vanilla ice cream, which is covered with a heavenly dressing and soft whipped cream. Try all three flavors of the new SMF with chocolate balls only in meki.”
