McDonald's Maestro Rákóczi túrós campaign
Agency: DDB
Client: McDonald's
Director/ DOP: Iván Vermes
Food stylist: Feri Urbányi
Production House: Focus Fox
Grading: Spájz Studio, Ádám Vándor
Insight: "I am a big fan of the well know Hungarian dessert called Rákóczi túrós, but I have never tried in this new form before. The fusion of the well-known McD ice cream combined with the Rákóczi túrós ingredients, wow thats something I really shouldn't miss out!"
This innovation came to life with the help of new perspective. Our task was to put them into the new perspective and leave no question behind. So we fed their eyes first with jumping into the ingredients as close as much possible right after the other, then it's their turn to make further steps on.
V/O
“It’s always exciting when you get to know your old favourites at once from a new perspective. The cottage cheese cream, the apricot dressing, the meringue and the creamy vanilla ice cream. Discover Maestro Rákóczi Rózi, with the taste of rákóczi túrós only in meki.”
