Ecco la Pasta Packaging
Agency: ti:me Agency
Client: Ecofamily
Ecofamily is more than a Hungarian business network. A sense of life, a community committed to the well-being of its employees and customers. Their range of affordable products has been created so that everyone can find something that suits their lifestyle and aspirations.
The product range is constantly being expanded in order to better serve changing customer needs. Among the efforts of EcoFamily is the expansion of the "Eco Friend" product range, which includes, among others, vegan products, eco friendly cleaning products, and natural cosmetics. The customer can also find many private label products here, like the newcomer Ecco la Pasta durum pasta family. The family members are: penne, orsó, szarvacska, fodros kocka, kagyló, spagetti.
The pasta is made in the Italian way, without eggs, only with durum flour. Durum wheat is richer in protein than conventional wheat, so a lighter, more flexible dough can be made from it. Durum pasta consists of complex carbohydrates, so it can be perfectly integrated into our healthy diet when combined with suitable ingredients. Al dente is the real deal!
Regarding the packaging, expressing the Italian feeling of life was a stated goal, so I drew a slice of Sicilian landscape on the front. The packaging represents a modern and clean information direction. The inspection window is also fairly large, as it was an important aspect that the customer could clearly distinguish the individual pastas from each other.
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The nature, specificity, origin, cooking time and other useful information of the pasta are also stated on the packaging, which information, apart from being useful, is a unique part of the design.
