B.WELL Garden - Social media visual frame concept
Client: B.WELL Garden / Vienna - Let us treat your skin and soul
At B.WELL Garden - placed in the heart of Vienna - professional beauticians and skin experts want you to feel well in your skin. They are dedicated to help you feel your best by offering you innovative treatments and services, effective, natural products and purposeful nutrition to optimize and energize your skin, body and mind. #bwellgarden. If you enter the shop you will realise you enter a beauty garden as they are IN LOVE with plants.
Everything they do is rooted in nature, with lots of green, pastel colours, silent and balanced mode, maybe too balanced for the social platform. They needed some help from my side to spice up the look and feel and make the brand more attractive also for the followers and for the newcomers too. They imagined a big change without changing too much :) That was pretty challenging, hah.
So, what did I come up with? I used more colours in a harmonic way, images with interesting cutouts, and playful typo positioning and hierarchy organised in a well structured and easy adaptable creative frame system which is absolutely in line with all the well known brand values. You can check out the difference below:
