About You - Communication concept
Agency: Geometry
Client: About You SE & Co. KG
In our present days of social media ruling the world, influencers have become the trendsetters of fashion. We are told how to act, what to wear, what to eat, how to date and how to live our lives. Without even noticing it, we became followers. On the other hand, we are craving uniqueness, but end up being one in a million. The false sense of individuality casts a shadow of uniformity over our days. Why should brands and trends dictate our norms? Why do we let the internet predict what we should be? ABOUT YOU does not tell you what the next “must-have” item is, it gives you “can-have” options. It does not invite you to change your style completely, but it inspires you to become who you are meant to be. Stop following and become the leader of your own style!
